You don’t own a copy of the product, but instead pay a monthly fee to use it - and, so long as you have access to a web browser and the internet, you can manage your store from anywhere. This means that it runs on its own servers and you don’t have to buy web hosting or install software anywhere to use it. However, the platform also caters for developers, as it provides full access to CSS, HTML and Liquid (Shopify’s templating language). The platform aims to let beginners build an online store themselves - you don’t need to know how to code to use Shopify. It provides you with a wide range of ‘themes’ that can be customized to meet your own branding requirements, and allows you to sell either physical or digital products. Shopify is a web application that lets you create your own online store. Let’s dive in with an important question. I’ll cover the platform’s pricing, templates and selling features in depth, and by the end of this post, you’ll have a clear idea of whether Shopify is the right ecommerce solution for your project – or whether you’d be better off with an alternative. In this review, I’m going to help you find out. Shopify is probably the best-known ecommerce solution currently on the market - but is it actually the best fit for you? There is a huge number of online store building tools now available, and choosing the right one for your business can feel really difficult. In this Shopify review, I look at one of the most popular online store builders available and provide a complete overview of its key pros and cons. However, to fund our work, we use affiliate advertising links on this blog.

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